I really like the AI Debugger and the Correlation Reports in Trackingplan. They're incredibly helpful for creating textual hypotheses and identifying possible root causes for data quality issues. Moreover, the AI Debugger can even suggest the next steps / solutions to further debug the problem. The ability to select the right data types and manage the conditional presence for properties, like dataLayer event parameters or GA4 event parameters, is valuable to me. I also find the feature that provides visibility on third-party pixels very useful, especially when adding a new pixel from GTM. The consent monitoring feature is great, as it can auto-detect the Cookie Management Platform vendor, identify cookies, and pinpoint pixels, which is crucial. Trackingplan support is awesome, and event setting it up on the website was super easy, especially using GTM with the clear instructions they provide. We use Trackingplan's native connector to Looker Studio for creating the client-facing dashboard. The dashboard is then shared with the client's team for them to also be able monitor their data collection quality. You can configure the Slack email in Trackingplan "daily warning recipients'" field and receive the daily monitoring results directly in Slack. Lastly, the frequent rollout of new Web SDK versions is awesome.

Trackingplan allows me to detect errors and anomalies much faster and have much more powerful data quality.

The ability to monitor marketing data in real time helps me react quickly and address issues. It also saves time by reducing the need for manual audits.